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about your business. Basically, it is the way you present your business to the world whether it is visually, physically or otherwise. It is the heart and soul of your business. A brand establishes an identity, stirs feelings and makes a connection between those feelings and that identity. Your brand resides in the hearts and minds of customers and prospects.
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familiar. They must be equally legible on the corner of a business card or on the side of a delivery truck. They must be easy to reproduce on paper, plastic, fabrics, and metals or on less tangible media such as television and on the internet. They must be easily interpreted at a glance by a broad audience of viewers, breeding a high level of familiarity between the intended message and its recipient. It also needs to compliment the corporate culture and vision. It stands for both the product, and the company. So, having said all that, logos are one of the most important parts of you business and should not be taken lightly.
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Maize is corn, if you didn't know. My resumé was wrapped around a hand-sewn bag of unpopped popcorn. Some companies didn't know what to do with it and I'm sure most secretaries thought I was nuts! While it was cheesy, I didn't care, I needed a job. I did get several job offers, but the best part of the story happened years later. It was about 8 years and a couple of jobs later that I was with some colleagues. The conversation was about resumés and one colleague said, "The best resumé I ever saw was wrapped around a bag of popcorn!" That was one of the best compliments! Surely, there has got to be one floating around Salt Lake in a random filing cabinet!
If you are ready to see what we can "pop" up for your business give us a call! Sorry, couldn't resist the bad pun!
