What is branding? In a nut-shell branding is the overall look & feel, tone & your authenticate story of your business. It is bigger and so much more than your logo, the colors that you use and the messages that you convey. It is the way you interact with your customers, the way your employees answer the phone, everything
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They are the most important. Many times, logos are the first and only impression consumers encounter when they are shopping for a particular product or service. A great logo must say something about the company it represents. Successful logos, trademarks, and icons must be versatile, legible, and
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Why would you put popcorn in your resumé? Back in the spring of 1996, I was moving from Iowa to Utah and I needed a job. I was fairly fresh out of college and didn't have much experience. I knew that I needed to stand out from everybody else, so I came up with - An "amaizing" designer from Iowa has just "popped" up in Utah.
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